Dia & Co Launches Plus-Size Wedding Service: One of the Last Frontiers of Inclusive Fashion

Dia & Co, the plus-size apparel company, has launched a new online landing page called the Wedding Suite, which features 38 collections curated by Dia & Co stylists. The Wedding Suite contains 2,200 styles from 64 brands, including Carolina Herrera, Diane von Furstenberg, Ever-Pretty, and Eloquii. The page includes collections for brides, wedding guests, mother of the bride and groom, and beach weddings. Dia & Co also launched a Wedding Styling Service for brides, bridesmaids, mothers of the bride, and wedding guests. The service is free, and customers can go online to receive advice and feedback about styles and sizing.

The U.S. bridal wear market is estimated to be worth $27 billion. Roughly 2.6 million couples got married in 2022, more than any year since 1984, according to the Wedding Report. However, the apparel market still has a long way to go in terms of inclusion. It’s not uncommon for major retailers to start offering plus sizes, only to reduce or even eliminate offerings a couple of years later, citing cost issues or problems with demand. And while several brands do sell plus-size wedding dresses, many of today’s dresses do not come in a variety of styles and silhouettes, which makes the process of finding the perfect dress even harder.

Nadia Boujarwah, who co-founded Dia & Co in 2015, said she wanted to launch the Wedding Suite after getting married 10 months ago. Finding a dress was extremely complicated, she said, as many of the boutiques she visited had few options in stock. One boutique in New York City told her she could only try on four dresses, while another asked her to just hold a dress up to her body and “see” if it would fit.

“The traditional bridal salon experience can really be very painful. For the most part, these are dresses that are made to fit very, very few women,” Boujarwah explained. “It was truly unbelievable to me how challenging it was… I got through my experience with a thick skin and a lot of help, but really came away from it feeling like there’s just so much better that we could be doing here. This is one of the last frontiers of inclusive fashion.”

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